Your customers deserve a memorable unboxing experience because the right unboxing experience makes their purchase feel so much more special. In fact, some people film their unboxing experience so that their social media followers can see exactly what is inside the box. Unboxing builds a moment of excitement and thrill. It’s similar to the feeling of opening a present on Christmas morning.
Unboxing also benefits you, the fashion brand owner. The right unboxing can help you gain attention in the market. It can help people recognize your products or become encouraged to buy from your shop. Properly packaging your product means obtaining more sales and a positive reputation. In a way, unboxing is advertising in itself. With unboxing videos and posts on the rise, your customer’s friends will be intrigued. With that, we offer you a step-by-step guide to creating an unforgettable unboxing experience.
BRAINSTORM WAYS TO SURPRISE YOUR CUSTOMERS
Think outside the box! Put yourself in your customers’ shoes. What will make their jaw drop? What will give them that special “wow factor?” Start by asking people about their own unboxing experiences. Better yet, you can create a structured survey about unboxing and ask your email subscribers to respond to it. Through getting the opinions and ideas of others before you design your unboxing experience, you are also minimizing financial costs involved in improving your packaging.
CHANGE THE ANATOMY OF YOUR BOX
Brown cardboard boxes do not give much excitement to a customer. Even when your products need to be delivered safely to your customer’s door, go ahead and make an extra effort to make the box more appealing. If you know how, you can customize your box with your brand logo and mix colors around it. If not, then you may want to hire a talented graphic designer.
Minimalist design using 3-D shapes, clip arts, and vectors have now become aesthetically pleasing to most customers around the world. You can even design your box according to specific occasions. For instance, a red-and-white or red-and-green box would really be appreciated when the order will be shipped during the Christmas season. In addition, place your brand name in a medium-sized font, and pick an aesthetically pleasing font type to make your box more attractive and memorable.
Aside from decorating the exterior, you can also print designs within the box. Although it might cost you a little more, making the interior more appealing brings a smile to customers as well. That is why it is important to always keep your budget in mind. Customized boxes can cost a few cents or a few dollars, depending on how gorgeous you want your box to be. But it is always worth it to do your packaging correctly and creatively. It is most likely that the few cents or dollars you spent on a beautiful box will be offset by tens or even a hundred new customers. If a customer had an unforgettable unboxing experience, then they are more likely to order again.
CONSIDER HOW YOU PACK YOUR PRODUCTS
Do you pack your products with paper? What kind of paper do you use? Be creative in utilizing paper, bubble wrap, or other materials to pack your products. For instance, you may use crinkle paper or bubble wrap with a color close to the exterior of your box. Speaking of colors, be consistent with your selected color scheme. Pick a color or two that best represents your brand, and use them when packaging your products.
CONSIDER ADDING SOME FREEBIES
Is your box big enough to hold other freebies? Well, you don’t have to add freebies that are extravagant or costly. Stickers, discount cards for the next purchase, wristbands, bookmarks, or key chains are enough to make your customers have an unforgettable unboxing experience. This will entail a bit of a trade-off in terms of your budget, but surely your return on investment will increase once your customers become satisfied with both the product and their unboxing experience.
LEAVE A MESSAGE FOR THE CUSTOMER
Whenever you receive a customized package or a present, you feel extra special. That is why leaving a small thank you letter to your customer matters. Your customers will feel a connection with you and will even remember your brand better because of the personal touch of your packaging. Your note can share how to properly use the product and wish them a good day at the end of the letter. Another option would be to leave inspirational quotes or lyrics written or printed on a small card. Enclose this card in an envelope with the customer’s name.
Before you start thinking of innovative ways to create an unforgettable unboxing experience, always remember to present something real to your customers. Avoid deceiving them with a large box that contains a small product. Remember that negative comments about the unboxing can affect how your product is perceived by customers. Make sure that your finished packaging is clean and well organized. If all the details have been checked, then your customized box is ready to surprise your customers at their doorstep!
Kayla Bennet works as a Content Relationship Manager for Packlane. She specializes in digital marketing, branding and general marketing tips. She works closely with B2B and B2C companies providing useful and engaging content.