One of the first questions to ask yourself is: fine or fashion? Or maybe your interest lies somewhere in between. Each category has its own materials, production processes, price points, and customer profiles:
Fashion or costume jewelry is:
- Made of inexpensive metals and materials (bead, wire, plated metal, plastic, synthetic gems, etc.)
- A lower price point, sometimes mass-produced
- For the everyday or trendsetting customer
Example: ribbon choker with plated silver pendant.
Fine jewelry is:
- Made with precious and semi-precious metals and gems
- A higher price point
- Made with excellent craftsmanship
- For the luxury/wedding/special occasion customer
Example: diamond engagement ring.
- This category covers everything else from mid-range materials (or high-low mix of textile, metals, gems, wood, 3D printing, acrylic, etc.) to jewelry defined as art (collectible, ooak) or craft (highly skilled craftsmanship)
- Emphasis on design and uniqueness
- Price point varies but usually mid-range
- Occasion/statement, design-savvy/collector/gift-giving customer
Example: structural laser cut acrylic statement necklace.